MFI Looking Fordward

Building the framework for a sustainable, generic, biosimilar, and value-added medicines industry in Ireland - Policy Document  Following the success of our policy work, Medicines for Ireland commissioned us to design their five-year strategic vision document. The client was delighted with our collaborative approach and how we translated complex healthcare objectives into a visually compelling narrative. As lead designer, I maintained the same principles of typographic restraint and strategic hierarchy, ensuring the long-term vision resonated with stakeholders across Ireland's pharmaceutical ecosystem. The document needed to balance aspirational messaging with practical implementation roadmaps, requiring careful attention to information architecture and visual flow.