De Turno

Email Newsletter - Sociedad Colombiana de Anestesiología y Reanimación SCARE Designed and managed a bi-weekly email newsletter for SCARE affiliates, serving as a vital communication channel for legislative changes, healthy living habits, and professional news. As the lead designer, I strategically addressed the challenge of content density and integrating advertisements by creating clear, colour-coded sections (e.g., Current News, Congress Updates, Legal News, Affiliate Benefits). This visual system, crafted using Photoshop and Illustrator, enabled readers to quickly identify and navigate content of interest, improving readability and engagement. I was also responsible for image selection, ensuring visuals complemented the articles and integrated advertisements seamlessly within the design. This project highlights my expertise in information hierarchy, digital layout, and visual problem-solving for recurring communications.