A World Without...

Concept development, design and animation of a social media campaign to raise awareness about current benefits of using Generics and Biosimilar medicines for the NHS and patients alike. Inspired by the flickering lights of the neon signage outside pharmacists I created 4 video info-graphics where we could evidence the effects that a world “without generics and biosimilar medicines” could look like in terms of cost for the NHS and lack of treatment and waiting times for patients. My work with the Digital Campaigns team for Medicines UK helped increase LinkedIn company page views (3,375), engagement (7,546 post engagement) and followers (43% with +970 new followers). Our campaign reach a CTR on top posts as high as 15% & 16.5%, allowing Medicines UK to reach key stakeholders in NHS England, The Department of Social Care and The Department of Business and Trade.